Product Recommendation Email Series for E-commerce and D2C Brands

Product recommendation emails help lure customers back, drive more sales, and increase conversions. You need to analyze customers' behavior to understand their purchasing behavior. Then you can send them relevant and target product recommendations.

This guide will discuss best practices and templates you can use for product recommendation emails to drive sales.

Table of contents

• Why should you send product recommendation emails?
• Strategy for crafting a product recommendation email
• Ready-to-use product recommendation email template
• How to use this email giveaway series for your e-commerce brand?
• Product recommendation email best practices
• Increase Sales with Product Recommendation Emails

Why should you send product recommendation emails?

The best e-commerce marketers use algorithms to track a customer's behavior. You can use this data to send personalized product recommendations. Such emails help users go through many options and entice them to purchase.

Strategy for crafting a product recommendation email

Here we discuss the strategies to write effective product recommendation emails:

When to send

You can send product recommendations at various times during the customer's life cycle. You may send them when you are:

1. Introducing a new line of products.

2. Trying to focus on a specific line of products/seasonal products.

3. Focusing on products for specific sales, discounts, or offers.

4. As a part of a monthly or bi-weekly newsletter subscription.

Related guide:

A Guide to Finding the Right Email Cadence for Higher Engagements

How to Find the Best Time to Send Emails

How to send

Product recommendation emails can be of 2 kinds – generic & specific.

Generic emails are sent in bulk to users who lack proper behavioral data. You could send recommendation emails such as best sellers, seasonal items, new arrivals, etc.

Specific product recommendation emails display specific products to users based on their shopping behavior or latest browsing history.

What to write

Here's what you can write in the recommendation email series:

• Focus

Focus on specific products and add relevant visuals and product information. For example, focus on a single range, line, color of associated items.

• Complimentary products

Instead of selling a single item, you could sell an entire product line and accessories.

For example, if you are a fashion e-commerce brand, send products to make an entire outfit. If you sell furniture items, send products that make up an entire room. Such emails direct the consumer to make several purchases and encourage them to browse.

• Header

You can personalize the email header in the following ways:

• People who viewed this also bought.

• You may also like.

• Recommended for you.

• Price drop/back in stock.

• Limited edition offers only for you.

Alternatively, the headers could be specific to a campaign.

• Promo codes

You can add a promo code, discount, or exclusive coupon to the recommendation emails. These are useful when making a great first impression and getting users to browse your e-commerce store.

Ready-to-use product recommendation email template

How to use this email giveaway series for your e-commerce brand?

These templates and series can help you achieve the maximum benefits of email marketing.

4 steps to lifecycle marketing for your e-commerce brand:

1. To access these templates, sign up with Mailmodo.

2. Customize the template quickly in under 120 seconds.

3. Add your sender email and domain.

4. Start sending AMP emails to your consumers and build brand loyalty and higher sales.

If you are a Shopify user, you can use Shopify store integration with Mailmodo to build on this email series.

Product recommendation email best practices

To ensure effective product recommendations, we suggest you be mindful of the following:

✅ Analyse buyer behavior

Different customers use different criteria to make purchases. So, it's essential that you understand each customer and why they make specific purchases.

For example, some may only buy eco-friendly products; others buy products specific to a single color.

✅ Test marketing campaigns & strategies

Use A/B testing to understand which products perform better than others. This will help you send relevant recommendations that can convert.

✅ Hit the right number

The number of recommendations you send is up to you. The recommendations need to be relevant, and you should not send too many or spammy emails.

✅ Use social proof

Most customers want social proof before they make purchases. You can add testimonials, reviews, and ratings from your customers in your emails. Including social proof will make your products and brand more credible.

Increase Sales with Product Recommendation Emails

Personalized product recommendations can help you increase conversions and generate more revenue. The better the recommendations, the more interested customers, become.

Moreover, you can send product recommendations using AMP emails if you want higher conversions. Mailmodo helps you send AMP emails that allow users to complete an action within their inbox. It reduces friction and leads to higher conversions. Check out our AMP email guide to know in detail.