## Outline

### What does Razorpay do?
- [Razorpay](https://razorpay.com/) is a full-stack, financial solutions provider that offers financial products like payment gateways, business banking solutions, vendor payouts, payroll, and fraud prevention software. 

### What was their problem?
- Low response rates from customers on feedback forms measuring Net Promoter Score (NPS).

### How did they approach it?
- Implemented AMP Email campaigns through Mailmodo and sent out NPS survey Emails 
Additionally, launched lead generation campaigns for a new product - Razorpay Thirdwatch by collaborating with Mailmodo and creating custom-made, AMP email templates.
- Launched product awareness campaign with Mailmodo to educate customers about the benefits of  Razorpay Capital using interactive AMP elements in email. 

### What was the outcome?
- 257% higher NPS responses compared to traditional methods of collecting NPS.
- 87% increase in generated leads for Razorpay Capital 
- 45% increase in the engagement rate for Razorpay Capital’s product awareness campaign.

***

### What does Razorpay do?
Founded in 2014, Razorpay set out to make transactions frictionless for SME and enterprise businesses. As a full-stack financial solutions provider, they offer core financial products like payment gateways, business banking solutions, vendor payouts, payroll, and fraud prevention software.  By integrating Razorpay, a business could address business-critical problems like solving cash flow challenges and preventing fraud.

### What was their problem?
As they grew, they wanted to get feedback to understand the customer pulse. So they asked customers for feedback during customer service calls; added a feedback form on the Razorpay dashboard and sent out monthly feedback emails. But, the response rate was meager on all channels.  So the marketing team decided to prioritize one channel and focus their efforts on feedback emails as it was the most well-performing and scalable way to get feedback. So Subhash, the growth marketer at the time, set out to explore ways to improve survey response rates on email. 

> Since the time I started researching it, AMP looked very promising to me and it just proved its worth after our first experiment ended. I am happy that we could leverage AMP to enhance our customers’ experience and improve our email performance. We plan to continue using AMP for our various email marketing campaigns and surveys.
<br> *- Subhash Dash, Growth Marketing, Razorpay*

### How did they approach it?
That’s when Subhash stumbled upon AMP. He found that AMP a.k.a interactive email would allow his marketing team to design the entire survey flow inside the email itself. But implementing interactive emails was not an easy task - either extensive coding was needed or his team would have to create AMP emails on an AMP email creation platform and send the email through another platform. 

That’s when they found Mailmodo. Mailmodo is currently the only email marketing platform that enables both creating and sending AMP emails (don’t take our word for it :) ) 

Razorpay chose to implement AMP emails through Mailmodo which enabled interactive surveys inside the inbox. This meant that a user could fill the form within email, without going to a different window, reducing drop offs and redirections. 

**NPS Emails:**
The first email they experimented with was the NPS email. They created an email with the NPS form inserted inside the body of the email and sent it out.

Post NPS, they expanded to emails focussed on lead generation and product awareness. 

**Lead Generation:**
At the same time, Razorpay launched a new product - Razorpay Thirdwatch, an AI-driven solution that helps online sellers flag suspicious orders and prevent fraud. Their current lead-gen campaigns needed customers to click on the form, go to a new window, and fill out the required details, leading to drop offs. To reduce drop-offs and increase leads, Razorpay collaborated with Mailmodo to create custom-made, AMP templates for the lead generation campaigns. 

**Product awareness:**
Parallely, the team realized that AMP emails might assist in educating and engaging their customers better about other FinTech products. They started off with Razorpay Capital. It is a product that deals with cash flow challenges for businesses by financing their business growth with instant settlements, line of credit, loans etc. They chose to go the AMP route again to design visually appealing emails that used carousels to explain the benefits of Razorpay Working Capital Loans.

### What was the outcome?
**NPS Emails:**
When users opened the AMP emails on Net Promoter Score (NPS), they were greeted with an interactive and dynamic questionnaire. This enabled them to fill out the form quickly and easily -  leading to a  whopping 257% increase in users filling out the form. 

> We saw a massive 250% increase in responses to our NPS survey emails. Our merchants loved the email as it enabled them to share their thoughts with us without even getting redirected once.
<br> *- Subhash Dash, Growth Marketing, Razorpay*

**Lead generation:**
With the new set of AMP emails in action, the Razorpay Thirdwatch team saw an 87% increase in lead generation which helped them convert more merchants to the platform.

**Product awareness:**
The AMP emails saw a 45% increase in the engagement rate for Razorpay Capital’s product awareness campaign.

## **257%**

increase in survey response rate

## **87%**

increase in lead conversion rate

---

We saw a massive 250% increase in responses to our NPS survey emails. Our merchants loved the email as it enabled them to share their thoughts with us without even getting redirected once.

![subash.png](https://res.cloudinary.com/mailmodo/image/upload/v1638257818/strapi/subash_372f9becc6.png)

**Subhash Dash**  

Growth Marketing

![Page-1.png](https://res.cloudinary.com/mailmodo/image/upload/v1635136243/strapi/Page_1_5a791e5b1e.png)

---

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# How Razorpay got  257% higher survey responses with Mailmodo

## Outline

### The Company
- Mudrex is an automated crypto asset management platform which offers products like automated crypto trading bots, mutual funds, and exchange-traded funds for long-term investors.

### The Problem
- Low webinar registrations due to drop offs in a 3-step registration process. 

### The Approach
- Leveraged Mailmodo’s AMP forms to insert registration form inside the inbox to enable users to register within email. 
- With the Mailmodo-Zapier-Airmeet integration, Mudrex combined the 3 step registration process into one. With this integration, everytime a user registered on the email, they were automatically registered on Airmeet.
- Utilized Mailmodo’s automation feature to trigger timely follow-ups, nurture leads, and increase webinar sign-ups.

### The Outcome(s)
- Mudrex witnessed a 280% increase in webinar sign-up.
- The open rate increased by 3% and the registration rate by 4%.
- Around 90% of those who attended the webinar invested in cryptocurrency through the Mudrex platform leading to a substantial increase in revenue. 

***

### The Company
Crypto is the fastest-growing asset class in the world, but due to 24x7 markets, a global network and a range of exchanges & assets, manual trading becomes challenging and almost impossible. To solve this, Mudrex launched an automated crypto asset management platform. It offers crypto investment products modeled on automated crypto trading bots, mutual funds, and exchange-traded funds for long-term investors. With Mudrex, regular investors can choose their risk appetite and diversify their capital in trading algorithms built by the best traders in crypto.

### The Problem
Despite the high customer interest leading to signups, Mudrex team witnessed low platform adoption and retention. On deep-diving into the problem, they identified that this was due to a lack of knowledge about blockchain functioning and regulations. To improve adoption, usage and retention, the Mudrex team devised strategies to educate the investors and alleviate concerns.

As the customer experience and success manager, Pranjal chose to host webinars to educate their onboarded investors and smoothen the adoption process. Pranjal and the team approached these webinars as large-scale virtual events where investors could learn about Mudrex and crypto best practices and network with like-minded individuals. 

Kicking into action, investors were sent webinar invites right after they signed up. But soon they found that there were very low webinar registrations. So, the team investigated the reasons behind the low webinar registrations and explored ways to increase them.

### The Approach
**Identify the root cause:** Mudrex narrowed down the problem of low webinar signups to customer disengagement on email and decided to reevaluate its webinar marketing campaigns and registration flow. In the existing,  HTML-based, webinar emails there was a static CTA, that redirected the investors to Airmeet (the event management platform) to register. Once the user registers, they have to verify their email ID for confirmation. The 3-step process was cumbersome and resulted in drop-offs and low webinar registrations.  Thus, Pranjal decided to find ways to reduce friction and the steps in the registration process to help users register easily. 

**Embrace AMP emails:** As Pranjal and the team put their heads together to improve their email experience, they found AMP emails that were interactive, enabled user action within an inbox, and drastically increased the use-cases of emails in general. That’s when they discovered Mailmodo. A no-code platform, Mailmodo empowers marketers with an interactive email automation software for higher in-email engagement & conversions. Using Mailmodo, the Mudrex team decided to insert the webinar registration form inside the email and let customers register for the webinar right inside the email eliminating the redirect to the Airmeet registration page.

<iframe src="https://api.mailmodo.com/pages/a0371f36-d820-4b6c-affe-ba4663b03341/fd088dca-7f6b-4865-8f64-b082d6eb5653" width="400"></iframe>
 
**Leverage the right integrations:** Having removed the first hurdle, Pranjal then utilized the Mailmodo-Zapier-Airmeet integration to add the registrants on Airmeet automatically and eliminate the email verification step. Through this integration, when a user registers for the webinar on email, they are automatically signed up on the Airmeet platform and receive a confirmation email of the same. 

![Zap integration with Mailmodo](https://res.cloudinary.com/mailmodo/image/upload/v1647861075/strapi/image2_1d8a22139f.png)

![Zap working in 2 steps](https://res.cloudinary.com/mailmodo/image/upload/v1647861054/strapi/image1_c002cc6651.png)

> Mailmodo + Airmeet integration made our user experience better and our lives easy. With a few simple steps, I was able to connect the two and make a Zap which automated the entire process and removed the friction that previously cost us webinars and ultimately conversions.
<br> - Pranjal Agarwal, Customer Experience Manager, Mudrex

### The Outcome
**Improved customer journey:** By utilizing AMP emails with Mailmodo and integrating it with Airmeet, Mudrex successfully combined 3 steps into one step in the registration process and made the customer journey seamless. 

> As a customer experience manager, I know I can’t just work on ease of use or adoption. I’m responsible for delivering an experience that my audience wants to come back to. Mailmodo helped me achieve that. The numbers we saw were proof of what was otherwise abstract.
<br> - Pranjal Agarwal, Customer Experience Manager, Mudrex

**Increased registration and open rates:** After switching to Mailmodo, the open rates increased from 15% to 19%, whereas the open to registration rate increased from 2% to 6%. That translated to an impressive 2.8X increase in their webinar sign-ups.

**Better revenue:** That’s not all. 90% of the people who attended the webinar invested through the platform, which meant that AMP emails are now directly impacting revenue for Mudrex by increasing their Assets Under Management (AUM).

### Journey Forward
In addition to Mudrex Algos, the platform recently launched a new offering - Mudrex Coin Sets, thematic cryptocurrency baskets built for long-term returns. To promote this product, they explored several strategies and avenues.

**Actionable email alerts**
The team is exploring the idea of email alerts that can allow for action from the email itself. This can help their users take quick actions and change strategies based on the market movements and fluctuations.

**Retention**
The Mudrex team is looking to set up their lead nurture flows through Mailmodo.

**Upsell and cross-sell**
Since actionable email with Mailmodo is optimized for higher conversions, it can be used for upselling or cross-selling as well. The Mudrex team is exploring Mailmodo for such campaigns since they are well acquainted with the brand at this point in their journey.




##  **280%** 

increase in webinar sign ups

---

As a customer experience manager, I’m responsible for delivering an experience that my audience wants to come back to. Mailmodo helped me achieve that. The numbers we saw were proof of what was otherwise abstract.

![pranjal.png](https://res.cloudinary.com/mailmodo/image/upload/v1638257778/strapi/pranjal_018489e005.png)

**Pranjal Agarwal**

Customer experience

![mudrex.png](https://res.cloudinary.com/mailmodo/image/upload/v1637038782/strapi/mudrex_028b857771.png)

---

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# How Mudrex achieved 280% higher webinar registrations with Mailmodo

## Outline

### The Company 
- [HobSpace](https://hobspace.com/) is world's #1 chess curriculum for kids on a mission to nurture a child's critical thinking skills with personalized learning, curated and delivered by Grandmasters. 

### The Problem 
- Lack of effective lead generation and customer outreach through email marketing that would enable expansion to the US market. 

### The Approach
- With Mailmodo’s design flexibility and customization, HobSpace created cold emails used animations and interactions to engage leads and communicate their brand persona over email. 
- Inserted AMP calendar inside email to enable demo booking inside email. The booking slots were fetched from the HobSpace servers and bookings were recorded directly in their internal systems.
- Used Mailmodo’s visual journey builder to schedule demos, send reminders, and reschedule missed demos.

### The Outcomes
- 20% higher demo bookings.
- Increased  visibility of brand persona through email design.
- Gained their first US customers as a result of the cold outreach.

***

### The Company 
HobSpace started with a vision to nurture a child's critical thinking skills through the game of chess. Priya Goel, an ex-investment banker and co-founder of HobSpace, built a digital-first space for kids who wanted to learn chess but didn’t have the right guidance and training. With several grandmasters and a pool of professional trainers internationally, HobSpace imparted a chess curriculum on-par with national teams.

### The Problem
When the pandemic hit, Priya saw an opportunity to grow the business globally. The shift to remote learning was a black-swan event and being a digital-first venture, they were rightly placed to make the best use of it.
But there was only one challenge. While their product was ready and could handle global volumes, the marketing channels were not mature yet to scale globally. Their current lead generation channels were social media (Facebook and Instagram) and paid ads. Another reliable lead generation channel was through word of mouth referrals. Their current marketing communication channel was SMS.
To expand to a new market like the US, they needed an effective outbound strategy. They evaluated email marketing platforms for the same - but in those trials they found that email cold outreach didn’t create the trust and warmth the brand was aiming for. Moreover, they found static emails with multiple redirections to be ineffective to generate leads and get demo bookings.

> The most frustrating thing is email was the journey. One had to open the email, click on a link to land on the website, only the web page would have 600 different plans and one had no clue what they usually came for.
<br> *- Priya Goel, Co-founder, HobSpace*

### The Approach
**Created visually-appealing AMP emails with Mailmodo:**
To effectively solve both their requirements of creating trust in the brand, and of generating leads through demo bookings, HobSpace explored AMP emails with us. By leveraging AMP capabilities, Team HobSpace could design engaging emails that showcase the brand look and feel while also inciting user action. 
A no-code platform, we (Mailmodo) empowers marketers with an interactive email automation software for higher in-email engagement & conversions.
HobSpace wanted to expand to US markets and they were already using a cold email strategy to do so. However, these emails did not match with the brand’s fun persona. With Mailmodo’ increased design flexibility and customization, they created beautiful, cold emails with animations and interactions inside an email. This step helped them in breaking the ice with the parents, grabbing attention in a crowded inbox, and encouraging user action.

<iframe src="https://api.mailmodo.com/pages/sampleAMP/258444c0-d2a7-498e-b889-00286eca74c1/994e8cc9-7758-41df-8234-6857ccbf6094/bfb6267a-80a0-49ce-9f94-dd863e93dae9" width="400" ></iframe>

**No-code Embed of calendar inside an email to shorten customer journey:**
One of the main goals of the marketing team was to get more demos and their static emails were not garnering the right attention or response. With AMP emails, Team HobSpace could integrate the demo booking inside an inbox. As a result, the recipients didn’t have to visit an external link and complete the entire booking within an email.

> Mailmodo decreased the friction in the demo bookings and allowed us to integrate all the data with internal systems, making the experience smooth both for our customers and our internal teams.
<br> *- Priya Goel, Co-founder, HobSpace*

Mailmodo went a step further in helping HobSpace streamline its customer acquisition process by allowing seamless integration of customer data with its internal system. The booking slots were fetched from the HobSpace servers and bookings were recorded directly in their internal systems.

The follow-up in case of missed demos was also automated, significantly decreasing the load on the presales team. Where the team previously had to reach out, schedule demos, send reminders, and reschedule missed demos, the automated email journey did it for them.

Subsequently, they had also moved their onboarding, demo reminder, payment reminder flows to Mailmodo.

### The Outcomes
**Increased demo bookings:**
The marketing team that experienced low delivery rates in the US saw an astounding conversion number of 20 demos through 100 emails after switching to Mailmodo. To emphasize this further, the SMS campaigns typically got 10 callbacks from 10,000 messages.

**Better brand reach:**
AMP emails helped HobSpace convey its brand personality to its audience with increased design flexibility and customization and explain its offerings in a better way resulting in enhanced reach and positive word of mouth. 

**Penetrated new target market:**
HobSpace’s AMP email campaign was successful in getting a positive response from the US market and helped the startup gain its first US customers. 

### Going forward

> Mailmodo redefined our customer engagement: our lead generation and nurture processes. We're excited to explore the potential it can create for HobSpace in our journey together.
<br> *- Priya Goel, Co-founder, HobSpace*

With the kind of results the HobSpace team experienced with Mailmodo, it is no surprise that they're exploring more use cases. They are planning their rescheduling, class booking, referral campaigns also through the platform.

### Referral program
Since trust was an important factor to get parents on board, HobSpace started experimenting with community and referral programs by engaging with mom communities. They have decided to build their referral campaigns through interactive emails and Mailmodo’s automation workflows with their database.


##  **20%** 

Demo bookings

---

Mailmodo decreased the friction in the demo bookings and allowed us to integrate all the data with internal systems, making the experience smooth both for our customers and our internal teams.

![piya.png](https://res.cloudinary.com/mailmodo/image/upload/v1638257747/strapi/piya_c1b4156165.png)

**Priya Goel**

Co-founder

![hobspace.png](https://res.cloudinary.com/mailmodo/image/upload/v1638256280/strapi/hobspace_0180ed7519.png)

---

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# How HobSpace cracked the US market and got 20% higher demo signups during Covid-19 with Mailmodo

thumbnail_piya.png

piya.png


[Kodo](https://www.kodo.in/) provides corporate credit and prepaid cards to Indian businesses from startups to SMEs.

### The problem

  
Kodo was tackling a problem founders themselves face: using their own credit cards for company spending. This quickly got them companies like Groww, Inshorts, Mailmodo and Mobikwik as customers.

Founders have to get involved in every credit card transaction. They have to do it themselves or share the OTP with the member making payment. This increased the stakeholders and cut into everyone's time and mental bandwidth.

While there was a need for the offering in the ecosystem, trust was the biggest hurdle to adoption. It was a question they often faced when they approached potential customers.

For Ardith Vijh, this was close to heart. Having run his own startup before, he was well acquainted with the problem and aligned with Kodo’s mission. He realized his immediate goal was to build trust and by extension, their brand.
  

### The solution

 
An indirect approach to a larger set of clients was a part of Kodo’s go-to marketing strategy. They connected with VCs, digital agencies, universities, etc., to speak for their brand and extend trust. VCs and investors were the first stop because of their access to portfolio companies.

Email is the preferred channel. But email marketing was not an avenue the team was proficient with.

  

> With platforms like Mailchimp or SendinBlue, there is a lot of red tape. There was a long waiting time for someone to respond to our queries, or sometimes they don’t even respond. None of us had experience with mass email marketing. We didn't know how to navigate when we signed up for the first time. It was not made clear by the platforms. We got blocked in the first campaign of 400 emails.
<br> *- Ardith Vijh, Growth, Community & Partnerships, Kodo*


It was during an event with their investor, Justin Kan when they stumbled upon Mailmodo. Having used other email platforms, the team found appeal in Mailmodo immediately.


> Mailmodo made us know exactly what needs to be done and had quick turnaround times. For the first campaign, I had about eight thousand contacts to send out emails to. The customer success team helped us with having enough credits. They also gave us the leeway to scale to the contact size within a span of one or two days.
<br> *- Ardith Vijh, Growth, Community & Partnerships, Kodo*


This was even before interactive AMP emails came into the picture.



### The results

Interactive emails changed the game for Kodo. Allowing user actions from the email, the team immediately saw their conversions soar.

**Event registration**

<iframe src="https://api.mailmodo.com/pages/d3c77790-7fff-4746-aa88-666eaea1d6af/b5c4828b-c3af-4dd1-be67-ed1fd9d8edf5"  width="400" ></iframe>


Kodo let their audience sign up for their event with a click of the button in the email. As a result, they saw a massive boost in their event registrations.

The team recorded 11% registrations for their event.


> Our event would not have been as successful as it was without Mailmodo
<br> *- Ardith Vijh, Growth, Community & Partnerships, Kodo*


**NPS surveys**

Kodo also moved its NPS feedback campaign to the platform. The response rates they experienced with interactive email made the team experiment with their outreach campaigns through Mailmodo too.

**Product updates and newsletters**

Kodo send their users newsletters and product updates through Mailmodo. Their open rates average over 50%.  Their feature update email got 58% opens.


### Going forward

The ease of use of the platform and the accessible, dependable customer success team makes Mailmodo their choice of email platform for future campaigns as well.  

> We are planning more use cases for Mailmodo going forward. I think the number one use case that we really see Mailmodo for is to be a hub for any type of marketing emails and any internal communication as well to our customers.
<br> *- Ardith Vijh, Growth, Community & Partnerships, Kodo*

The Kodo team is planning their email blast campaigns and onboarding flows to be sent via Mailmodo too.

The team is also building their referral program since it could give them high-quality converting leads. They also look forward to designing their referral program with Mailmodo.

##  **11%** 

Event registrations

---

Mailmodo made us know exactly what needs to be done and had quick turnaround times. Our event would not have been as successful as it was without Mailmodo.

![arvidh.png](https://res.cloudinary.com/mailmodo/image/upload/v1638257866/strapi/arvidh_170fcc2aa0.png)

**Ardith Vijh**  

Growth, Community & Partnerships

![kodo.png](https://res.cloudinary.com/mailmodo/image/upload/v1638256310/strapi/kodo_391d913dfd.png)

---

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# Fintech Kodo experiences an 11% event registrations with Mailmodo

thumbnail_arvidh.png

arvidh.png

## Outline

### The Company:
Stratzy, an Investment-focussed, FinTech platform helps retail investors invest like the ultra-rich do with research-backed investing best-practices.

### The Problem: 
The company was facing churn due to app uninstalls. A section of uninstalls was accidental or due to lack of awareness on how to navigate the platform.

### The Approach: 
- The team first set up the Mailmodo-CleverTap integration to trigger a winback email automatically when a user uninstalled the Stratzy app.
- The winback email nudged the user to reinstall the app if it was uninstalled accidentally or it asked the user for feedback on the app.
- If the user reinstalled the app, it was recorded on CleverTap and the Mailmodo dashboard under “Goals Met” giving end-to-end metrics on the winback campaign.
- If the user filled up the feedback form, the responses were posted on Stratzy’s Slack channel through the Mailmodo-Zapier-Slack integration. The responses served as valuable product feedback and led to the launch of a new feature.

### The Outcome(s): 
- Their winback campaign led to 3% of lost users reinstalling the app. 
- They received  50%  higher feedback responses from this campaign compared to traditional efforts. 
- Creation of “Stratzy Learn” stories, similar to Insta stories, to educate the audience and widen product usage. “Stratzy Learn” is a direct brainchild of feedback received from the winback campaign. 

***


## The Company

 Stratzy, a Fin-Tech platform, started using Mailmodo in October of 2021.  They are on a mission to help retail investors invest like the ultra-rich do with research-backed investing best-practices. The user can simply buy the ideas on Stratzy in a swipe and enjoy the benefits of direct investing.

## The Problem
In December 2021, Stratzy was looking for ways to reduce churn due to app uninstallations.  On deep-diving into the problem, they found that a section of uninstalls was accidental or due to lack of awareness.

## The Approach
They found that email was their best best and a direct channel to the lost app users. So, with Mailmodo and its out of the box integrations with CleverTap and Zapier , they set up an end-to-end flow which enabled them to not just resurrect their users but also to collect insightful product feedback.

### Winback campaign to drive reinstalls:
- The team first set up the Mailmodo and CleverTap integration (an omnichannel customer engagement platform). Every time a user uninstalled the app, the behaviour was recorded with CleverTap.
- On Mailmodo, they created a winback email with the aim to get users to reinstall the app. The Winback email was triggered automatically from Mailmodo every time an uninstall was recorded on CleverTap.
- The Winback email asked the user a fundamental question - did you happen to accidentally and unintentionally uninstall the app? If yes, it showed a CTA to download the app back again.

<iframe src="https://api.mailmodo.com/pages/61f9f348-2323-438e-86d3-0894f12d4309/41ac65c9-4e63-4943-a988-c25c2d37ae07/e4b4f585-c317-5410-b5f6-0b2d23d11eec" width="400" ></iframe>

- Users who clicked on the CTA “download now” were directed to the app store/play store to reinstall the app. The re-install was recorded on Clevertap as a result of unique app ids and user ids. 
- Every Time this happened, the reinstall behavior is recorded on CleverTap increasing the counter of  “goals met”. This gave a very holistic view of the conversion rate of the re-engagement campaign.

### Winback campaign for obtaining product feedback
- On the same winback campaign, an AMP feedback form was also inserted which asked the user to elaborate on the technical issues that caused them to uninstall the app. Being an AMP form, the user can fill up the form right inside the inbox. 
- When a user fills up this feedback form on the email, the form submission data is posted on the Stratzy Slack channel through a Mailmodo-Zapier-Slack integration. Submission data from the Mailmodo feedback form was shared in real time with the product and customer success team on Slack as a result of this integration. It enabled the product and customer success team to gain insightful customer feedback.

> With Mailmodo, we were not just able to get a feedback submission rate of 4-6% and open rates of 10-15%, but also the Zapier integration enabled us to connect to Slack. Every time a user fills up the feedback form, the responses are directly posted on our Slack channel which greatly benefits our team to understand customer feedback in real time and take appropriate action in a short span of time.
<br> - Pranav Goyal, Growth Lead, Stratzy

## The Outcome(s)

### Winback rate: 
Out of the 12,000 users who uninstalled the Stratzy app, 342 users reinstalled the app as a direct result of this winback campaign achieving a 2.8% winback rate.

> As a company, it's very important to understand user feedback and improve the product according to users requirements.  Even a number like 1% is very important at scale, so in our case it's been 2.8% which is a significant number in the long run.
<br> - Pranav Goyal, Growth Lead, Stratzy

### Product Feedback:
The team got 50%  higher feedback responses compared to traditional feedback collection methods with people easily filling up the form inside the email. 

A key takeaway from this feedback was that many users were unaware of existing features. So the team created “Stratzy Learn” stories, similar to Insta stories, to educate the audience and widen product usage. “Stratzy Learn” is a direct brainchild of feedback received from the winback campaign. 

![Stratzy Learn Preview](https://res.cloudinary.com/mailmodo/image/upload/v1647860391/strapi/Frame_162612_92d2a4547c.png)

### Outcomes with other campaigns:
As the Stratzy team leveraged Mailmodo for other campaigns, it witnessed a jump in open rates from 10-12% to 21%. The team attributed this to subject line optimisation and increased email deliverability. 

With a warm audience campaign sent to event attendees, they saw an open rate of 53% and a click rate of 31%. As they experimented with AMP widgets in their emails, the number of submissions also went up by 4 - 5x of their earlier campaign click rates. The team noticed a pattern of rating scales achieving a higher submission rate than open-ended surveys, which informed their future campaigns. 
 
## The Way Forward: 
With these resurrected users who’ve been brought back to the Stratzy funnel, the team is aiming to create segments and explore email automation to send them relevant educational emails to widen product usage. 


## **342 users**

reinstalling the app

## **50%**

increase in feedback response


---

As a company, it's very important to understand user feedback and improve the product according to users requirements.  Even a number like 1% is very important at scale, so in our case it's been 2.8% which is a significant number in the long run.

![Pranav.jpg](https://res.cloudinary.com/mailmodo/image/upload/v1647931640/strapi/1636367917989_1b0c0ecbd4.png)

**Pranav Goyal**

Growth Lead

![stratzy.png](https://res.cloudinary.com/mailmodo/image/upload/v1647862266/strapi/Group_9829_2d1330a277.png)

---

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# How Stratzy won back 342 lost users with 1 email  campaign using Mailmodo

## Overview

### The Focus: 
- Improve customer engagement through email by reducing friction and exploring ways for customers to seamlessly engage with the brand.

### How They Went About It: 
- Created visually appealing emails using the drag-and-drop, Mailmodo AMP editor.
- Built interactivity into the email to enable user actions within the inbox with 2-way AMP forms and AMP polls.
- Used the Mailmodo visual journey builder, triggered the above emails automatically based on relevant user behavior 

### The Outcome(s): 
- The customers took action inside email, driving 28% responses on feedback forms and 14% poll responses, driving AllRound’s goal of increased customer engagement.
- With the improved customer engagement, their customers were informed about new AllRound’s initiatives and could offer feedback on AllRound services seamlessly. In the process, AllRound also gained valuable insights to deliver hyper-personalized services.

***

### The Focus

As a global Ed-Tech platform that's on a mission to make co-curricular learning fun for kids, [AllRound](https://allroundclub.com/) knows that to successfully provide value to the kids, customer engagement from their parents is important. But they found it a challenge to engage busy, working parents in a sustainable manner. 

They explored email platforms to enable them to increase customer engagement in a sustainable manner. Not only did they want to inform on cohort notifications, important notices etc. but also to collect feedback, get workshop preferences etc. so that parents can actively participate in their child’s co-curricular journey.

### How They Went About It:

On exploration, they found Mailmodo. Mailmodo was not just the usual email marketing solution but it also enabled parents to take action with embedded forms, calendar bookings, surveys, and checkouts right within the inbox. With Mailmodo, the AllRound team aimed to prevent drop-offs due to redirection and enable user actions within the inbox.

### Created Visually Appealing Emails:

For each email, they used Mailmodo’s drag-and-drop, AMP editor for email creation and drafted feedback emails, polls, informative emails and much more. Being a co-curricular, K-12, Ed-Tech platform - it was important that the emails were visually appealing and the flexibility in template creation gave way to many design possibilities.

![AllRound Poll Editor](https://res.cloudinary.com/mailmodo/image/upload/v1646393043/strapi/All_Round_Poll_Editior_e3482e2135.png)

**Set up Automated Email Journeys**

Apart from sending these as one-off campaigns, they created an automated email flow with Mailmodo’s visual journey builder. These emails were triggered to parents at specific times with targeted and relevant messaging.

![All Round Poll Journey](https://res.cloudinary.com/mailmodo/image/upload/v1646545845/strapi/All_Round_Poll_Journey_24f575b7b9.png)

**Incorporated Interactive Polls**

Kickstarting their email marketing journey, Allround sent out polls to gauge the parents’ interests in different topics, with the aim to provide workshops catered to parental interest. They also set up processes and email flows tailored to the poll responses.

<iframe src="https://api.mailmodo.com/pages/44444eff-5c33-4d81-87f8-8f98b290ba04/3f79ba3f-5a23-49bb-8eee-ffa49064569a" width="400" ></iframe>

With Mailmodo’s built-in poll, busy parents could take action from the email, even on a hand-held device or while on the commute making it simpler. With the reduced redirections, the parents found it more convenient, hassle-free, and quick. The polls helped estimate demand and attendance for the workshops.

> While there were several ESPs in the marketing, we wanted to make the process as seamless and easy as possible for the working parents.
<br> - Masoom Sekhar Sahoo, Growth & Marketing Manager, Allround

**Incorporated Interactive Feedback emails**

Post the workshop, Allround sent out triggered feedback emails to parents to increase engagement and get insights to improve their services.  They also experimented with surveys inside emails to collect feedback and set up email campaigns triggered on the basis of their feedback.

<iframe src="https://api.mailmodo.com/pages/44444eff-5c33-4d81-87f8-8f98b290ba04/34b1aeec-fadc-4e4d-8067-5a6305ab4997" width="400" ></iframe>

Depending on the kind of feedback or rating given in the first question on the feedback form, relevant, subsequent questions appeared. For instance, if the rating on the first question was low, the subsequent questions asked for inputs on how workshop content and deliverability could improve. This was made possible by Mailmodo’s multistep surveys with built-in conditional logic that’s working in the background, real-time.

### The Outcome(s):

**From 0-100 in one leap:**

The results spoke for themselves, particularly Allround’s feedback email campaigns and polls. Despite sending out email campaigns for the first time, Allround’s internal team was now successfully executing major campaigns on their own. They found it simple to create emails independently with the editor.

> Mailmodo is an end to end platform for building simple emailers. Most email marketing tools needed HTML developers to create the emails. Our team is doing it themselves now.
<br> - Masoom Sekhar Sahoo, Growth & Marketing Manager, Allround

**Feedback emails:**

The campaign saw an overall open rate of 16% while 28% of the parents who saw the email shared their feedback with Allround. This translates to an email conversion rate of 4.48%. [According to MoEngage’s email marketing benchmark for Ed-Tech](https://www.moengage.com/learn/email-marketing-benchmarks/), the industry standard is an email click through rate of 2.9%, so AllRound was thrilled to achieve 150% of the industry standard.

**Polls:**

For an open rate of 16%, 14% of the parents suggested workshops and classes they wanted. While they hoped for a higher conversion rate, the data gave the team insights that their users preferred to answer rating scales over open-ended questions asking for workshop topic suggestions.

### Journey Forward:

**What’s next for allround?**

With the right take off with Mailmodo, AllRound is now planning to experiment more with the platform. One of the major use-cases they plan to explore is class booking.

**Class Bookings**

Leveraging Mailmodo’s integration with Calendly, allround is exploring class bookings within the email itself. This would enable students and parents to book slots by selecting the date and time from the options available within the email itself. Furthermore, they’re excited with the possibility of a frictionless and centralized experience that could sync the booking data with Allround’s platform.


## **28%**

feedback response

## **14%**

submission on polls

---

Interactive AMP emails meant the busy parents could take actions from the email, usually from the mobile itself decreasing the drop-offs for us.

![masoon.png](https://res.cloudinary.com/mailmodo/image/upload/v1638257914/strapi/masoon_53f1ece6d0.png)

**Masoom Sekhar Sahoo**

Growth & Marketing Manager

![allround.png](https://res.cloudinary.com/mailmodo/image/upload/v1638272637/strapi/allround_e5eaef2732.png)

---

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# AllRound drives customer engagement and achieves 28% form responses | Mailmodo

  
[Traya](https://traya.health/) combines three sciences, Allopathy, Ayurveda and Nutrition to solve hair loss.

It was the founder’s very personal journey that led him here. Unconvinced with one of the prescribed drugs, Altaf dug deeper and tried a mix of allopathy and Ayurveda. He also improved his nutrition, diet and lifestyle habits for better health. The results he saw were phenomenal.

Altaf realized there were a lot of superficial options for a problem more internal. Not only did this sow the seed to starting Traya, but also became a pillar of their marketing strategy.

### The role of email

Email was the driver of sales, post-sales journeys and cart recovery for Traya. It was here that their audience had to be educated.

In an industry full of misinformation and dishonest marketing, there are a lot of products that claim to solve the hair loss problem. But these are superficial options for a problem more internal. Like most health issues that our generations face prematurely, hair loss can be a consequence of lifestyle and stress. No single hair care product can solve the deficiencies that need internal care.

In a nutshell, Traya had to make its audience aware of this and convince them of the impact it could have. To this effect, the team wanted to create an engaging experience.

They found their means through Mailmodo.


### How Mailmodo helped

Mailmodo’s interactive emails did wonders for Traya’s engagement. And by extension their conversions.

  

> We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Customer actions in the email was an added bonus. Our campaigns saw a visible increase in numbers.
<br> - *Ridhima Achaliya, Growth Marketing, Traya*
  

**Sales: Lead conversion journey**

  

Traya's website sign-ups were mostly driven through social media and PR. Facebook, Instagram, Youtube and paid marketing were the marketing channels.

  

This segment had a hair loss problem and was trying to find a solution. The lead conversion journey aims to nurture these leads through relevant content.

  

3.45% of the traffic that landed on Traya’s website through email was converted. The global average conversion rate for e-commerce is about 2.58%.

  

Their latest template saw a 400% increase in monthly campaign revenue in 11 days.

  

**Post-sales: Customer engagement journey**

  

The post-sales flow covered onboarding, assigning a hair coach and helping their customers get visible results.

  

This journey, scheduled to engage the customers for over three weeks, shared recipes on a weekly basis, covered dos and don’ts of dieting, makes the customers aware of the ingredients that go into the treatment and conveys the importance of consistency of efforts to see the desired impact.

  

Click rate was the metric to measure the success and engagement of this email flow.

  

With Mailmodo, Traya’s click rate increased from 11% in July to 25% in September for the customer engagement journey.

  
  

**Abandoned cart emails**

  

As an e-commerce business, the abandoned cart was also a crucial campaign. 80% of sales first ends up in an abandoned cart. Traya sent trigger-based cart abandonment emails with Mailmodo’s Shopify integration.

  

AMP emails allowed the brand to add shopping carts directly in their cart recovery emails. This led to a 15% cart recovery rate on their abandoned cart emails. 4.8% of the users placed an order.

  

<iframe src="https://api.mailmodo.com/pages/d9c4599b-4f1e-4b03-ab03-ee7cee793588/0add774d-62df-494a-a97d-776f1b6e803a"  width="400" ></iframe>



**NPS surveys**
  

The NPS surveys collected feedback on the product delivery, user satisfaction and packaging. We could incorporate this back into our offering which delighted our customers. We got about 9% responses to our surveys.

  

### What Traya loves about Mailmodo
  

> Mailmodo is very convenient. Setting up our campaigns and automation journeys was straightforward. Our designers understood it in less than one day. We were building beautiful emails. Performance tracking has also been easier with the dashboard.

<br> - *Ridhima Achaliya, Growth Marketing, Traya*

  

### What’s next with Mailmodo

The team is exploring several other applications of interactive AMP emails. One use case on the horizon is the appointment booking emails after sign-up. Forms inside email also hold strong potential for the brand.

## **15%**

cart recovery rate

---

We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Customer actions in the email was an added bonus. Our campaigns saw a visible increase in numbers.

![ridhi.png](https://res.cloudinary.com/mailmodo/image/upload/v1638257949/strapi/ridhi_97586a87c7.png)

Ridhima Achaliya, Growth Marketing
![Mask Group (10).png](https://res.cloudinary.com/mailmodo/image/upload/v1641787432/strapi/Mask_Group_10_fba27280e7.png)
 ---


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# Traya gets 15% cart recovery rate with Mailmodo


[Pixl,](https://pixl.ae/) a UAE-based digital marketing agency, handles performance marketing for its clients. Its clients are predominantly from real estate, expanding to e-commerce and BFSI verticals.

  

###  The problem statement

  

For real estate clients, the email team sends campaigns to potential buyers.

  

Real estate is a dynamic industry with high expectations and critical timelines for marketing teams. The market has seen tremendous growth in recent months, making it fast-paced. There is a lot of activity with new project launches and following campaigns. This meant faster timelines for Pixl's team.

  

Three teams work together to launch an email campaign. The content team creates landing pages and email copies, the design team builds the emails and the email team sets up the campaigns. The teams work at breakneck speeds to schedule the campaigns in two days to stay on top of the deadlines.

  

This was not the problem the Pixl team set out to solve, but they found a solution to it regardless.

  

###  The solution

  

The team follows marketing trends and were familiar with interactive AMP emails. They were keen to experiment and on the lookout for a supporting ESP when they were referred to Mailmodo.

  

The team loved the experience, their own words.

  

> We got a walkthrough of the product, examples and use cases, creating templates, and so on. We loved it so immediately signed up and started exploring Mailmodo.
<br> - *Saloni Rohatgi, Data Analytics and Email Marketing Lead, Pixl*

  

They were creating campaigns in thirty minutes! A task that used to take them a few days before Mailmodo.

  

Interactive emails enabled user actions within the email which made landing pages redundant. The design team was also able to build beautiful emails in no time with the drag and drop template builder.

  

> Apart from being a unique offering with a strong USP, the platform is intuitive and easy to use.
<br> - *Saloni Rohatgi, Data Analytics and Email Marketing Lead, Pixl*

  

###  The results

  

Pixl saw 137% higher conversions with Mailmodo over other email platforms. Needless to say, the team is happy with us.

  

They are generating 5% of email marketing leads through Mailmodo with a fraction of the total email volume. The average open rates increased by 2x and the click rates saw a 1.5x spike.

  

### Going forward

  
Pixl got a huge boost in conversions and is looking at other use cases with Mailmodo.

  

> We’ve dabbled with a lot of ESPs and we must say Mailmodo is a great experience. We’re ramping up our email volume as well as exploring potential use cases from Mailmodo.
<br> - *Saloni Rohatgi, Data Analytics and Email Marketing Lead, Pixl*


## **137%**

higher conversions

## **2x**

increase in open rates

---

Pixl saw better KPIs across the funnel with Mailmodo. These KPIs sustained as we increase our email volume and contact volume on the platform.

![saloni rohatgi.png](https://res.cloudinary.com/mailmodo/image/upload/v1638258435/strapi/saloni_rohatgi_3382ec8cf6.png)

**Saloni Rohtagi**

Data Analytics and Email Marketing Lead

![pixl.png](https://res.cloudinary.com/mailmodo/image/upload/v1638256500/strapi/pixl_82d9054cb8.png)

---

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# Digital agency Pixl gets 137% higher real estate leads with Mailmodo


[Interviewvector](https://interviewvector.com/) is an interview-as-a-service (IaaS) that connects organizations with pre-vetted interview panels to provide flexibility and scale.

  

### The problem statement

  
Aashish Mittal, veteran techie and IIT Delhi alumni wanted to address a crucial piece of hiring: interviews.

 
Having built and scaled successful teams, the Mittal brothers realized that hiring was difficult across companies and sectors. It takes up the bandwidth of the team that comes at the cost of building the product itself. Not to mention, a talented engineer does not equate to expertise in interviewing.

There was strong organic growth on the client side because of the value proposition. So the team turned their attention to the candidate side. They aimed to offer the best interview experience and a bias-free perspective for hiring while maintaining accuracy and efficiency.

  

> As an IaaS platform, we need to give candidates a wholesome experience and a credible experience. That’s why we depended on surveys.
<br>  *- Aashish Mittal, Co-Founder and CTO, Interviewvector*


  

The survey was the feedback loop in monitoring and improving their interview experience.

  

###  The solution

  

The team was looking for an effective survey process when they found Mailmodo.

  

They also found the platform easy to use and have nothing but praise for our support.

  

> The platform was pretty easy to use and the team is very responsive. We like the fact that Mailmodo folks are very proactive in helping out. The platform has been working seamlessly for us.
<br>  *- Aashish Mittal, Co-Founder and CTO, Interviewvector*


  

### The results

  

Interviewvector got 45% responses on their survey emails.

  

> What stood out for us with Mailmodo is that we could drive the communication to the candidate. They didn’t have to leave the comfort of their email to fill out a survey or schedule an interview.
<br>  *- Aashish Mittal, Co-Founder and CTO, Interviewvector*


  

Earlier, they were directing the candidates to a website page with the feedback form for the same. There was significant inertia which reflected in their drop rate.

  

### What’s next for Interviewvector

  

Aashish and the team are moving the entire candidate email journey to Mailmodo. They’re exploring interview scheduling and data collection via forms inside email.

## **45%**

survey responses

---

What stood out for us with Mailmodo is that we could drive the communication to the candidate. They didn’t have to leave the comfort of their email to fill out a survey or schedule an interview.

![ashish.png](https://res.cloudinary.com/mailmodo/image/upload/v1638258047/strapi/ashish_cf04f9e8e6.png)

**Aashish Mittal**, Co-founder and CTO

![interview vextor.png](https://res.cloudinary.com/mailmodo/image/upload/v1638256531/strapi/interview_vextor_a4cd23ca29.png)

---

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# Interviewvector gets 45% survey responses with Mailmodo

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