Business owners and marketers utilize different marketing tactics to increase their ROI. Among all the marketing mediums, email marketing stays the best marketing channel that delivers an ROI of about $42 for every single dollar you spend.
That's why choosing the best email marketing software Is vital to harness the power of email marketing. Let us help you pick the right email marketing software.
Table of contents
- What is email marketing?
- What is email marketing software?
- Why should you use email marketing software?
- What are the features you should look for in email marketing software?
- List of email marketing software in 2021
What is email marketing?
Email marketing is one of the most affordable digital marketing channels that uses email as a channel to communicate to its potential customers. Email marketing helps to engage and nurture potential customers, boost sales, track the customer journey, keep the customer engaged, and more.
Making use of email marketing software helps increase your ROI among various other marketing channels. Choosing the right email marketing software means you are about to increase the chances of your marketing campaign success significantly.
What is email marketing software?
Email marketing software is a tool that allows you to design, execute, and track email marketing campaigns.
An email marketing software will let you automate email communication between customers, prospects, and businesses.
The software helps increase the efficiency of email marketing, monitor the email campaigns' effectiveness, and manage the complete mailing lists.
It can also promote services, announce new product launches, and strengthen brand recognition.
It can manage email templates, send survey emails, create customer-focused newsletters, and run promotional campaigns.
Why should you use email marketing software?
Email marketing software is an efficient way to offer valuable content, announce new deals or offers, promote your product and get in touch with your customer base. Below are some of the benefits of using email marketing software.
1. Efficient email automation
Email marketing software can automate the complete campaign process, including everything from generating feedback reports, scheduling emails, sorting recipients into groups, etc.
2. Accurate metrics
Email marketing software gives you important metrics, including engagement level, email share metrics, and click-through rate and open rate.
3. Better query management
Customer complaints are received immediately, and the problem is solved instantly. A happy customer means more sales.
4. Measurable ROI
Accountability in the campaign is promoted quickly with email marketing software. Engagement, click-through rate, and open rate can be easily tracked with the software. It also generates immediate revenues and creates brand awareness.
Related guide: How to Calculate and Improve Your Email Marketing ROI
5. Affordable market reach expansion
Email marketing software enables us to reach the right target audience. In turn, we will be able to optimize our budget and costs reasonably.
6. Increased customer loyalty
Email marketing software helps in the easier launch of different campaign series, and this also allows you to be in touch with your customer base efficiently.
7. Social media promotions
Email marketing solutions integrate with your social media pages enabling cross-channel promotions.
8. Continuous improvement
Email marketing software comes with an A/B testing tool so you can be sure what works and what doesn't across various campaigns.
What are the features you should look for in email marketing software?
Here are some of the features you must look for while choosing an email marketing software for your business:
1. Rich templates availability
Look for a library of email templates that serve various email marketing purposes, from announcements, promotions, newsletters, and more. It should be easily and quickly customized to fit your branding. Aside from elegant and simple design, templates should be flexible to design and have the capability to include personalization and dynamic content elements.
2. Email editor/builder
Email builder is essential in the DIY marketing era as that's easy to use and intuitive along with drag and drop features. Look for a WYSIWYG editor that perfectly works. You should also be able to customize fonts, text size, and colors, add logos along with different branding elements.
3. Mobile optimization of emails
The mobile trend has been popular for the last few years. Research suggests that if your email is optimized for mobile, there will be a 30% increase in open rates. You need to ensure that your email marketing software automatically optimizes your email campaigns to different mobile devices and provides you with various mobile-friendly templates.
Related guide: 11 Must-Know Mobile Email Design Tips to Keep Your Subscribers Happy
4. Detailed analytics dashboard
Email marketing is considered to be the best lead nurturing medium when you have the right resources. Ensure that the email marketing software you pick has good reporting capability to spend your effort, money, and time in the right place. You need to look for accurate reports that can provide you with important metrics, namely click-through rate, bounce rate, open rate, and unsubscribe rate. These metrics will help you understand what would work and what won't in your future email campaigns.
5. Pricing
Flexible pricing is something that every business looks for. Sticking with a tool that provides all the benefits at an affordable price is essential. You need to choose email marketing software that makes your business grow with flexible pricing across low, medium, and enterprise tiers.
List of email marketing software in 2021
Below are some of the best email marketing software based on different features like functionality, ease of use, price, and more.
1. Mailmodo - #1 Interactive AMP emails
Description & key features
If you need to get higher conversions by using interactive AMP emails, then Mailmodo is the best choice. Mailmodo uses AMP email by Google, which provides you a website-like experience within your emails. It indicates every action is capable of taking place inside the email. The users need not navigate from one webpage to another one. Mailmodo is the best email marketing software when considering the overall features of your business.
Pricing
Mailmodo's pricing is based on the number of emails you want to send per month. You can create your account right now and send 10,000 emails/month for free. Their premium starts at $49/month.
Check out Mailmodo's detailed pricing.
2. Mailchimp
Description & key features
Mailchimp is another best email marketing platform with multiple features to engage and build audiences and convert MQLs to SQLs. Some of the important features of Mailchimp include automated marketing campaigns, advanced segmentation, and real-time performance tracking.
Pricing
There are four pricing plans available, you can choose the perfect plan as per your requirements, and they also offer 24/7 customer service to the users. Using their freemium, you will send 2000 emails for free after that, you need to upgrade to premium versions.
3. Sendinblue
Description & key features
Sendinblue offers advanced marketing support required to improve your business. The email marketing software tool enables users to build powerful email campaigns. There are personalization features that ensure to enhance the brand experience for your audience. It also provides different digital marketing tools, including retargeting and Facebook ads adding to the email marketing functions. Some of the important features include drag and drop design, automation workflow, and smart scheduling functions.
Pricing
Using it's freemium version, you will be able to send 300 emails/day, and their premium plan starts at $1510/per month/10K emails.
4. Active Campaign
Description & key features
Active campaign gives you various features with extensive analytics reports. It also provides additional features to service professionals, assisting sales, marketing, and other aspects through its powerful portal. The email marketing software enables users to identify the best campaigns using A/B testing. Their automation allows users to streamline all their digital efforts. Some of the important features include attractive pre-designed templates, automated sales CRM, and personalized messages.
Pricing
The pricing is based on the number of emails you want to send per month.
5. Pardot
Description & key features
Pardot helps the sales and marketing teams close deals, engage buyers, and build relationships. Their useful lead management features include ROI reporting, lead scoring, lead nurturing, email marketing, and CRM integration. They also help sales and marketing teams work together to qualify and generate leads, and sales, track marketing ROI and shorten the sales cycle.
Pricing
It's premium plan starts at $1250 billed annually/10K emails.
Wrapping up
There is a number of email marketing software available online, so choosing the right one can be a tedious task. We suggest you focus on the software's unique features, ease of use, interactive emails, template designs, email deliverability, and price to determine the right email marketing software for your business needs. You could opt for Mailmodo as it provides you with an interactive email feature. No other email marketing software provides this feature. This is going to be the game-changer in the email marketing space.
